87,200

Followers gained in less than three years thanks to a strategic integrated mix of advertising, promotions, partnerships, custom content creation and community management

273%

Growth in post engagement, to an average of 5.75%

90M+

Impressions between 2016 and mid-2019

41

Influencer partners infused the feed with trusted third-party endorsement, diversified visual content, and drove awareness with hundreds of thousands of target consumers via more than 400 posts

12

Months to develop a cookbook full of summer-inspired, plant-based recipes

70

Crowd-pleasing vegetarian and kosher recipes written, tested, styled and photographed

100%

Of all necessary partners identified and secured, including portrait photographers, indexers, copy-editors and printers

1

Full cookbook produced, available in hardcover and to download on Amazon

3+ Billion

Total earned media & influencer impressions

13

National stories increasing national visibility of the brand and its values

100%

Of earned stories featured strong message pull-through

788+

Influencer posts resulting in increased visibility via 175M+ impressions

1

New innovative flavor from Kettle Brand

150+

Media and influencers who received custom, flavor-forward shipments including Krinkle Cut Wasabi Ranch

117

Media mentions, blog and social mentions promoting the new flavor

91.4+ M

Total potential combined impressions

1

Integrated new product launch across social, advertising, media, influencers and in-store elements resulting in Outta this World results

14

Earned media stories with strong message pull through drove 23.5M media impressions

62

Earned social posts flooded the feed and drove awareness with more than 2.6M impressions

48.7K

Clicks to the English muffin landing page drove trial with 9.9K coupon downloads (more than 3x our goal!)

56,998,083

Total campaign impressions

22.6M

Media impressions garnered via a pre-launch awareness campaign positioning Basics as a grocery innovator

1,838

Total followers establishing the brand on Facebook, Instagram and Twitter

42

Media stories in local and national trade outlets generating anticipation and interest

278.4K

Advertising impressions driven by digital and social ads featuring custom culinary content emphasizing ingredients and recipes found at Basics

55

Earned social posts took over the feed, highlighting excitement for the store's opening and mission, driving 2.5M social impressions