If you have spent even a modicum of time on TikTok you have probably come across this viral video from @jessssthemess.
**Gen-Z Translator: Rent-Free = when you can’t stop thinking about something no matter how hard you try as if it is taking up space in your head and not even paying rent.
…And the millions of Stitches (the stitch function allows users the ability to clip and integrate scenes from another user’s video into their own), flooding FYPs (For You Page aka your TikTok feed where the algorithm serves up content based on what you watch) everywhere!
Ironically, this is now the video that lives rent-free in MY head:
By asking a simple question and encouraging use of the stitch feature, Jess inadvertently stumbled on TikTok gold and created a new breed of popular TikTok formats: The Prompt.
Note that this incredibly viral video is very informal and not fussy. TikTok isn’t Instagram – slick doesn’t perform well.
Jess isn’t the only TikTok Star™ to rocket themselves to millions of views using the prompt format. Some other popular prompts are @missbeifong’s asking “What is your favorite celebrity interview moment?”
Of course someone already stitched with my personal fave celebrity interview moment:
Have a question? Ask it and the people will come! Here are a few more prompts to get your wheels spinning:
“Tell me how you know your boyfriend won’t cheat on you without telling me your boyfriend won’t cheat on you.”
#stitch with @dianasaurusrex124 when he’s been quiet for 4 hours 👁👄👁
This one uses the very popular Internet lingo and TikTok format of “Tell me your ___ without telling me your ___” which you should keep in mind for your brand if you haven’t already used it.
“What is something you went viral for that you did not mean to go viral for?”
Give it a try! Think of a question that relates to your brand but will have broad appeal. Maybe one day YOUR TikTok will live rent-free in everyone’s head.