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Jen
Maxwell-Muir
Maxwell founder and principal. Brand whisperer. Wordsmith. Idea generator. Thrives on creating work with impact. Believes in pushing boundaries, including her own, which explains the time she jumped out of a plane. Canadian born, Cascadia raised. Baker of treats. A night owl with an Instagram habit. Thinks a great day includes time outdoors and having people over for dinner. Loves pickles.
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Vicky
Hastings
Self-described workaholic. Mentor and leader. Her rules for success: Do it right, do it now and show you care. Known to break out in a happy dance in celebration of big wins. Her laugh lights up the office. Delights in her role as matriarch in her family and time spent with her grandson. Next on her bucket list: visiting all the national parks. Especially those with a vineyard nearby.
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Erika
Simms
Dynamic team leader, news and pop culture fanatic, and brand champion. Raised in the Pacific Northwest on foraged seafood and berries. Spent her early years palling around with a chimp and a lion cub while her parents moonlighted as zoo managers. Her favorite holiday is Valentine’s Day. Has never had déjà vu. An avid gardener who loves traveling the world. Next stop: Greece.
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Sam
Burton
A natural born leader with a calming force when things are rocking and rolling. Got her chops in Las Vegas doing PR for acrobats. At parties you’ll find her with wine in one hand and a snack in the other. Regularly given unsolicited fashion advice by her tweenager. Motivated by island travel and poolside weekends. Hates cilantro. Enjoys the smell of Christmas trees and fires, but would choose summer over winter any day.
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Meris
Brown
Creative powerhouse. A visionary and artist across mediums, living in the realm of ingenuity and brand strategy. Has mad papier-mâché skills. Enjoys salsa dancing and bridging the gap from brand to consumer in honest and authentic ways. Likely to consume copious amounts of pasta if left to her own devices. Danced on the stage at Lincoln Center before she could drive. Drawn to collaborative environments and the smell of Eastern Oregon sage brush.
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Kevin
Lee
Brand storyteller, brainstorming wizard and news junkie. Always on the lookout for emerging trends. Would never turn down a taco from ¿Por Qué No?. Once renovated a house from the ground up. Currently rebuilding a 1978 Volkswagen bus and raising a young daughter with his wife. Voted best hair at Maxwell five years in a row.
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Niki
Inouye
Digital marketing specialist, social sorcerer and candy connoisseur. Deeply invested in the consumer experience. Reps the house of Gryffindor. Lives to travel. And always packs in as many sites as humanly possible. Loves turtles and anything pink or covered in sprinkles. Listens to Hamilton on repeat. Newbie mountain biker.
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Evan
Parcher
A risk taker, re-imaginer and multimedia designer turning challenges into creative opportunities. Self-proclaimed nerd. Especially for cars, computers and Nintendo games. Basically unbeatable at Mario Kart. Once shook hands with the Backstreet Boys. Pops the top on his convertible “Becky” bumping Carly Rae Jepsen when the sunshine hits. Probably on his way to grab sushi.
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Jess
Lyness
A creative chameleon, community builder and confidant. Media relations specialist. An excellent + one for any project or party. Foster mom of two. Spends evenings cooking with family, taking yoga classes and hosting game nights. Chases art installations and film festivals. Has several Thai food restaurants in her neighborhood on speed dial. Once made a movie. Fun fact: you definitely have a friend in common.
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Jessica
Lee
Motivated by planning, project management and pasta, specifically carbonara. Met her husband at a Halloween party, and has a knack for killer costumes. Her favorite: zombie bride for their engagement party. Sundays are spent relaxing with her yellow lab. Craft beer is involved. So are movies. If she could pick one person to make her dinner it would be Queer Eye’s Antoni Porowski. Loves Ducks. Not the animal, the team.
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Katie
Kieper
Excels at strategic writing. Can fine-tune a budget like nobody’s business. Undergraduate of Willamette University. Masters from Villanova. Winner of Maxwell’s annual Bachelor Bracket. Previously wrote speeches for the mayor of Denver and likes to engage in conversational French. You can find her nose in a book with a cat (or two) on her lap while discreetly binging Great British Bakeoff. Holds the secret to thriving desk plants.
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Sara
Stewart
Our go-to for product launch strategy and the latest in consumer trends. Has a talent for weaving together insights and points of difference for maximum impact. A quiet powerhouse of productivity. Whether it’s drafting punchy copy, making a giant batch of homemade soup or hosting a group of bright-eyed influencers for a brand immersion. Never without her headphones and Spotify. Colorado-born, but PNW for now. Outside work, you’ll find her hitting up the Barre (studio) or under one of her three dozen cozy blankets.
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Jessica
Lyon
Master of illustration and kitten snuggles. Passionate about turning creative visions into reality. Previously lived on an overgrown Christmas tree farm. Once won a car in a radio contest. Loves the scent of fresh lemons. Enjoys indulging in lobster truffle mac and cheese, but teaching an illustration class at a local community college even more. Her ice cream flavor of choice? Black Licorice.
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Carly
Smith
Travel expert with her media list on lockdown. If Oregon is your destination, might she provide an itinerary? Appreciates the finer things in life such as square, crispy bottomed pizza and sitting by a cozy campfire. Crafts her own fry sauce with the perfect mayo, mustard, ketchup combo. Catch her after hours leading a spin class or sipping one of Willamette Valley’s famed Pinots.
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Liz
Mead
A lover of political activism, storytelling and mission-driven companies. Believes that achievement is rooted in acts of service. Owns more than 700 books and could eat duck à l’orange for the rest of her life. Has been known to shed a tear while watching sappy commercials. Once mistakenly called Jamie Foxx, Michael J. Fox to his face. Avoids cauliflower in all forms.
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Kate
Jenkins
Recipe developer, nutrition guru and photography connoisseur. You’ll find her in the studio kitchen by following the delicious aromas. Lover of sun-soaked lunchtime strolls, local farmer’s markets, and roasted sweet potatoes. Cosmopolitan magazine is a guilty pleasure. Dedicated to nourishing recipes that showcase whole foods. Wouldn’t hesitate to invite Ina Garten to dinner.
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Leesa
Morales
Nutritionist and photographer with a never-ending appetite for learning and sharing. Youngest of five siblings. Will double the garlic in any recipe. Food-as-medicine advocate. Perfectionist. Probably at the grocery store. Has already named her future pets (hint: they’re all food-related).
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Amelia
Jude
Digital storyteller, community manager and resident pop culture oracle. Moved to Portland sight unseen after finishing a degree in Illustration at Savannah College of Art and Design. Inspired by nature’s color palettes and the juxtaposition of modern celebrity with traditional iconography. Lover of balmy summer evenings, honey mustard and her deaf pup, Rosie.
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Cassidy
Monda
Media relations maestro. PNW through and through. Has a knack for balancing creativity with strategy. Loves a good road trip, but should never be in charge of navigation. Likely to be found pouring over a new book, spending time at the Oregon Coast or on the hunt for unique finds at an antique store. Former college athlete. Cool under pressure. A firm believer that bad nachos are a waste of time.
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Kaitlin
Janes
Your go-to for events and influencer relations. A morning person. An extroverted introvert. Grew up in Cleveland, studied in Dublin and interned in Boston. Catch her on the weekends discovering one of Portland’s countless coffee shops. Always down for a brainstorm. Flips dough like a pro and probably adds pineapple. Once did PR for self-flying airplanes.
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Negina
Pirzad
A cause marketing enthusiast. Copywriting pro. Foreign language aficionado. Big fan of TINY tchotchkes. Lives by her story and learns from others’. Explores cities one coffee house at a time. Quoted Beyoncé in her college graduation speech. Spends weekends at warehouse sales or with family. Forever pursuing her mom’s traditionally vague recipes.
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Kendra
Hale
Well-versed in influencer relations and antique jewelry. Has a knack for media pitching. Portland born and raised. Fancies herself a nature gal. Always yearning for her next adventure. A house plant aficionado and believer in the perfect manicure. Hopes to be invited to Eddie Huang’s next soiree. After hours, you’ll find her indulging in her grandmother’s marionberry cobbler and cuddling up with her cat, Franklin.
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Lauren
Arendt
Data enthusiast and longtime vegan. Southern California transplant with a knack for optimizing digital success and balancing the intersection of analytics and innovation. Dedicated to long walks through the lush greenery of Forest Park, empowering conscious consumerism and peanut butter in all forms. Can’t decide if she’s a dog or cat person.
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Esther
Wooding
Avid writer, University of Oregon grad and advocate of sustainable brands. Profoundly committed to NPR and Marks and Spencer’s cheese & onion sandwiches. Hails from an industrial farming town in Wales and can usually be found reading British crime detective novels. Has vowed to cook a new recipe every single night. The band R.E.M. is responsible for her birth, but if you want to know more about that, you’ll have to ask her.
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Deirdre
Thompson
Project manager extraordinaire and coordinator of last-minute details. Once hiked 500 miles from the base of the French Pyrenees to Santiago de Compostela, Spain. Fond of bringing creative ideas to fruition, and always trying to expand her skill set. In a previous life she was a commercial photographer, a web developer and production designer. Outside of business hours is often found out in the wilds of Oregon on a hiking trail or in her letterpress studio.
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Monique
Sullivan-Warren
Professional multitasker, studio manager and HR Specialist. Pacific Northwest native. A lover of birthdays, family barbeques and summer getaways that include a good swimming hole. Constantly in search of a quality garage sale. Do not leave unattended with landscaping tools. Her St. Bernard Duke once served as a mascot for Maxwell’s charity kickball team.