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Jen
Maxwell-Muir
Maxwell founder and principal. Brand whisperer. Wordsmith. Idea generator. Thrives on creating work with impact. Believes in pushing boundaries, including her own, which explains the time she jumped out of a plane. Canadian born, Cascadia raised. Baker of treats. A night owl with an Instagram habit. Thinks a great day includes time outdoors and having people over for dinner. Loves pickles.
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Erika
Simms
Dynamic team leader, news and pop culture fanatic, and brand champion. Raised in the Pacific Northwest on foraged seafood and berries. Spent her early years palling around with a chimp and a lion cub while her parents moonlighted as zoo managers. Her favorite holiday is Valentine’s Day. Has never had déjà vu. An avid gardener who loves traveling the world. Next stop: Greece.
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Sam
Burton
A natural born leader with a calming force when things are rocking and rolling. Got her chops in Las Vegas doing PR for acrobats. At parties you’ll find her with wine in one hand and a snack in the other. Regularly given unsolicited fashion advice by her tweenager. Motivated by island travel and poolside weekends. Hates cilantro. Enjoys the smell of Christmas trees and fires, but would choose summer over winter any day.
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Meris
Brown
Creative powerhouse. A visionary and artist across mediums, living in the realm of ingenuity and brand strategy. Has mad papier-mâché skills. Enjoys salsa dancing and bridging the gap from brand to consumer in honest and authentic ways. Likely to consume copious amounts of pasta if left to her own devices. Danced on the stage at Lincoln Center before she could drive. Drawn to collaborative environments and the smell of Eastern Oregon sage brush.
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Kevin
Lee
Brand storyteller, brainstorming wizard and news junkie. Always on the lookout for emerging trends. Would never turn down a taco from ¿Por Qué No?. Once renovated a house from the ground up. Currently rebuilding a 1978 Volkswagen bus and raising a young daughter with his wife. Voted best hair at Maxwell five years in a row.
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Evan
Parcher
A risk taker, re-imaginer and multimedia designer turning challenges into creative opportunities. Self-proclaimed nerd. Especially for cars, computers and Nintendo games. Basically unbeatable at Mario Kart. Once shook hands with the Backstreet Boys. Pops the top on his convertible “Becky” bumping Carly Rae Jepsen when the sunshine hits. Probably on his way to grab sushi.
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Jess
Lyness
A creative chameleon, community builder and confidant. Media relations specialist. An excellent + one for any project or party. Foster mom of two. Spends evenings cooking with family, taking yoga classes and hosting game nights. Chases art installations and film festivals. Has several Thai food restaurants in her neighborhood on speed dial. Once made a movie. Fun fact: you definitely have a friend in common.
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Jessica
Lee
Motivated by planning, project management and pasta, specifically carbonara. Met her husband at a Halloween party, and has a knack for killer costumes. Her favorite: zombie bride for their engagement party. Sundays are spent relaxing with her yellow lab. Craft beer is involved. So are movies. If she could pick one person to make her dinner it would be Queer Eye’s Antoni Porowski. Loves Ducks. Not the animal, the team.
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Emma
Alpaugh
Team builder, project manager and sometimes jewelry designer. Endlessly passionate about natural foods, mission-driven brands and Willamette Valley pinot. Geeks out over oddball ingredients and knows her way around a squash blossom. After hours, she’s most likely to be found in the kitchen concocting her latest culinary obsession (no potatoes allowed), or exploring Forest Park with her husband and dog, Olive.
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Carly
Smith
Travel expert with her media list on lockdown. If Oregon is your destination, might she provide an itinerary? Appreciates the finer things in life such as square, crispy bottomed pizza and sitting by a cozy campfire. Crafts her own fry sauce with the perfect mayo, mustard, ketchup combo. Catch her after hours leading a spin class or sipping one of Willamette Valley’s famed Pinots.
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Kaitlin
Janes
Your go-to for events and influencer relations. A morning person. An extroverted introvert. Grew up in Cleveland, studied in Dublin and interned in Boston. Catch her on the weekends discovering one of Portland’s countless coffee shops. Always down for a brainstorm. Flips dough like a pro and probably adds pineapple. Once did PR for self-flying airplanes.
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Kate
Jenkins
Recipe developer, nutrition guru and photography connoisseur. You’ll find her in the studio kitchen by following the delicious aromas. Lover of sun-soaked lunchtime strolls, local farmer’s markets, and roasted sweet potatoes. Cosmopolitan magazine is a guilty pleasure. Dedicated to nourishing recipes that showcase whole foods. Wouldn’t hesitate to invite Ina Garten to dinner.
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Amanda
Kinkade
Self-made creative with almost a decade of experience in design and photography. Left SoCal for Portland and never looked back. Believes that movement is medicine. Story seeker. Owes her success to her very first iPad. Expert festival photographer with over one hundred on her record. Once flew to Istanbul to adopt her cat; true story. After hours you might find her as your Pilates instructor or spinning beside you at Burn Cycle.
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Josella
Baird
Visual merchandiser turned project manager with the perfect blend of creativity and get sh** done. Lives for her morning coffee ritual; frothed coconut milk and one stevia. Rookie home renovator with a new bathroom floor to prove it. Motivated by social change and supporting marginalized communities through work; her favorite project? Dave’s Killer Bread Second Chance Employment. Previous sandwich builder at the infamous Fried Egg I’m In Love and still dreams of breakfast sammies. Preferred ending to the day is with bubbles, in both her pink bathtub and favorite iridescent flute glass.
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Natalia
Riccardi
Influencer-guru that’s often influenced. Fascinated by social media and the communities it builds. Her day isn’t done until the last step in her skin care routine. Built a side hustle helping people get organized. Currently is vibing with murder mystery novels and the occasional rom com. Believes that pesto is a staple and should be enjoyed at every single meal. Refuses anything pickled. Attended a French school until the 8th grade. Oui elle parle couramment!
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Esther
Wooding
Avid writer, University of Oregon grad and advocate of sustainable brands. Profoundly committed to NPR and Marks and Spencer’s cheese & onion sandwiches. Hails from an industrial farming town in Wales and can usually be found reading British crime detective novels. Has vowed to cook a new recipe every single night. The band R.E.M. is responsible for her birth, but if you want to know more about that, you’ll have to ask her.
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Maddie
Howard
Self-proclaimed party DJ and true crime aficionado, this Kansas City native headed to the Pacific Northwest with her scented candle stockpile in tow. Loves writing, planning and project managing with significant help from her favorite Hi-Ball energy seltzers. Slightly addicted to TikTok. Most appreciates that her work helps guide positive conversations about food. Outside of work you can find her on her Peloton or watching anything featuring her true love, Andy Samberg.
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Sophia
Woody
A mission-driven creative with a knack for organization and nailing the latest Tik Tok dance. Passionate about anything entertainment and film, and even worked on a campaign for the Sundance Film Festival. Hobby movie critic (watch out Rotten Tomatoes!). Pop-punk lover. Brings experience at top news and entertainment companies as well as volunteer work with the Jesuit Volunteer Corps. Catch her after hours hosting an intimate Oscars party or bingeing the newest season of Survivor.
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Meghan
Powers
Go-getter with a constant curiosity for the world around her. Newbie baker. University of Portland grad. Starts her day with a hazelnut oat milk latte. Yes, it’s homemade. Her favorite days are spent on Sauvie Island enjoying nature with friends. Receives her daily dose of energy from collaboration and good conversation. Cancer sun, libra moon, scorpio rising. If you know, you know.
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Monique
Sullivan-Warren
Professional multitasker, studio manager and HR Specialist. Pacific Northwest native. A lover of birthdays, family barbeques and summer getaways that include a good swimming hole. Constantly in search of a quality garage sale. Do not leave unattended with landscaping tools. Her St. Bernard Duke once served as a mascot for Maxwell’s charity kickball team.
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Elli
Walsh
A detail-oriented queen with a flair for efficiency to help keep the office afloat. Not only that, but she may be the most calming and sunshiney support system you never knew you needed. An Oregonian through and through (growing up in NE Portland and graduating from University of Oregon), she has fond memories of camping, hiking, and enjoying the PNW in full bloom. After a long day she looks forward to cooking dinner with her roommates or perhaps refurbishing her latest thrifted find. One day she aspires to retire in the South of France!