For years, we’ve been watching the eating and purchasing habits of Millennials (anyone born between 1980-1994), but another generation is quickly coming up the ranks and capturing marketers attention: Generation Z. Defined as anyone born between 1995-2015 this new demographic already has strong buying power – even at their young age – with an estimated $44 billion in the U.S. alone.

Looking to market your products or services to these forward-thinking, purpose-driven and digitally-savvy generations? We’ve compiled the key food, digital and marketing habits of Gen Z and Millennials, to help keep your strategy relevant and on-trend for both audiences.