Establishing a Pacific Northwest Staple

Case Study: McMenamins

McMenamins Case Study: Building Awareness and Establishing a Pacific Northwest Staple


While most Pacific Northwesterners are familiar with McMenamins, many aren't aware of all the company has to offer. From company news and property openings, to events and historical details, there's a need to expand overall awareness, ensuring McMenamins is a go-to hospitality destination for decades to come.

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OVERARCHING GOALS

  • Build awareness of all McMenamins has to offer, from unrivaled properties to the best handcrafted offerings and experiences
  • Establish McMenamins as a go-to hospitality destination in the Pacific Northwest, increasing visitation and “heads in beds” during the process

APPROACH
Our strategic, ongoing public relations program includes:

  • Regularly hosting food, lifestyle and travel influencers at properties with carefully curated itineraries, allowing them to experience McMenamins first-hand
  • Highlighting unique McMenamins-hosted events and property tours with media and influencers in target markets throughout the Pacific Northwest, to secure consistent coverage of the company
  • Partnering with trusted travel and lifestyle influencers on visually appealing, captivating, seasonally relevant content that inspires visits

RESULTS

  • McMenamins inclusion in 90+ media outlets nationally and across the Pacific Northwest, with hundreds of features secured annually
  • Media coverage that spans categories – from handcrafted news to events to art and history – to demonstrate all McMenamins has to offer
  • Tens of thousands of travel-hungry consumers inspired from influencer content
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