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Making Cypress Grove Into the Social GOAT
Case Study: Making Cypress Grove Into the Social GOAT
The Opportunity
When Cypress Grove approached us about creating social content, they were already beloved and celebrated American goat cheese pioneers. We knew we could create a feed that tapped into the passionate community of Grovers with luscious product photography, lively illustrations and a strong sense of place.
The Strategy
We wanted to bring Cypress Grove’s welcoming, playful, quirky attitude to the forefront – and mirror the community with a little less fuss and more fun — without losing the sense of quality or mouthwatering yum. A new style guide helped direct recommendations for stunning photography, instantly recognizable brand colors and a more unified look and feel.
The Results
A warm, welcoming digital home and a beautiful, cohesive feed that offers followers the chance to savor the total Cypress Grove experience. We added a human touch by incorporating a more “lived-in” feel with lifestyle photography and relatable moments. The result: more followers, greater reach and increased engagement.
