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Influencer Program Supercharges Product Launch
Case Study: Bob's Red Mill
Influencer Program Supercharges Product Launch
The Opportunity
Already a beloved leader in nutritious whole grains, Bob’s Red Mill was ready to dial up visibility for the latest innovation with the humble oat, launching a protein rich version of its flagship product.
Our Strategy
To get the word out to Millennials and Gen Z we leveraged the trust and credibility of influencers to dial up visibility and help people understand our core message: more protein, just oats!
The Tactics
With a carefully identified strategic partners and seeded 100 influencers with branded mailers. We also paid a range of micro to macro Instagram and TikTok partners to introduced Protein Oats, inspire with their favorite recipes and share how the product fits into their morning routines through outstanding content.
Results
Our two-month campaign delivered stellar results: 10 M organic impressions, more than 75 posts, strong engagement and positive consumer sentiment. Product is flying off the shelves!
