1

Integrated new product launch across social, advertising, media, influencers and in-store elements resulting in Outta this World results

14

Earned media stories with strong message pull through drove 23.5M media impressions

62

Earned social posts flooded the feed and drove awareness with more than 2.6M impressions

48.7K

Clicks to the English muffin landing page drove trial with 9.9K coupon downloads (more than 3x our goal!)

56,998,083

Total campaign impressions

87,200

Followers gained in less than three years thanks to a strategic integrated mix of advertising, promotions, partnerships, custom content creation and community management

273%

Growth in post engagement, to an average of 5.75%

90M+

Impressions between 2016 and mid-2019

41

Influencer partners infused the feed with trusted third-party endorsement, diversified visual content, and drove awareness with hundreds of thousands of target consumers via more than 400 posts

1

New innovative flavor from Kettle Brand

150+

Media and influencers who received custom, flavor-forward shipments including Krinkle Cut Wasabi Ranch

117

Media mentions, blog and social mentions promoting the new flavor

91.4+ M

Total potential combined impressions